Sustainable food.

With the help of our sophisticated AI, we grow mushrooms which we use as a delicious, nutritious meat replacement.

This is


Indistinguishable from meat in taste tests, Hooba® handles like mince, but has none of the downsides of soy or factory farming.

Our partners in the food business use Hooba® mince to create delicious meat-free bangers, burgers, sausage rolls, bolognaise, lasagne and more.

The possibilities are only as limited as your imagination!

Big proteins.
Tiny footprints.

Unlike other plant-based proteins, oyster mushrooms are a complete protein, containing all nine amino acids. In fact, the quality of protein found in oyster mushrooms exceeds that of soy and rivals the protein content of meat.

But the protein punch of mushrooms isn’t their only nutritional benefit; mushrooms are typically high in antioxidants, niacin, vitamin D, iron, magnesium, potassium, vitamin C and folic acid. And when it comes to satiety, research shows mushrooms measure up to meat. On top of all this goodness it's also allergen free!
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